Taking new Perspectives is

Key to Digital

Transformation

Innovation

Evolution

Disruption

I help companies evolve in the digital space with refined digital products and holistic services by exploring and designing for the value-creating spot, in which business, brand and users high five.

Request Project Support

I'm happy to connect with you and support your team with your next challenge.

Services at a glance

Building relationships, generating value and providing joy through differentiating Human Experiences and Digital Strategies.

By putting emphasis on user needs and motivations, I seek to define and realize thoughtful digital strategies and differentiating UX.

In a learning phase we want to identify needs and frame challenges. We want to understand the target audience, their needs and motivations with your product or service, the current customer journey with all the touchpoints and channels. Likewise, we want to analyze and understand the business model, the digital and UX strategy and the competitors.

User Research
UX Analysis
Strategy Analysis
Competition Analysis
Service Analysis

In a planning phase we want to provide some guidance for the upcoming steps. We might develop personas and draw out the desired customer journey or service blueprint. We might work on the channel strategy and create an UX strategy and product vision. Or perhaps we’ll adjust the existing business model by designing a new proposition. Most certainly we’ll end up with a guiding strategy.

Personas
Customer Journey
Service blueprint
channel strategy
ux strategy
Value Proposition design

In a design phase we want to explore, ideate, and generate many solutions… prototype the most promising ones, test them in the real world and repeat all that… well it’s an iterative process. I support you in that process by ideating, building the Information Architecture, developing UX Concepts based on state-of-the-art usability and behavioral design standards and prototyping.

Ideation
Information Architecture
UX Concept
Behavioral Design
Usability
Prototyping

In a testing phase we want to see how our solutions perform in the real world. This can mean to conduct usability tests with a detailed or mid-stage product or understanding the mental models of people with card soring and interviews. This could be early-stage business/product idea testing, as well. Testing can take place in every phase and I’ll support you from method selection to execution and evaluation.

Card sorting
usability testing
interviews & Surveys
expert evaluation

Guiding principles

The best solutions start with the mind set right.

Empathy

Understand the needs and motivations of people, in a personal, social and environmental context.

Strategy

Tailored strategies provide orientation and guidance within the design process and facilitates decision-making.

Curiosity

Explore new possibilities, take new perspective and learn from experiences. Actually, never stop learning, it is fun!

Value

Design and Strategy must be valuable for the user and the business to make a change and be impactful.

Open-minded

Listen and understand. Other perspectives help discover new and differentiating solutions.

Visual

Visualize ideas and thoughts whenever possible. It simplifies communication and promotes creative thinking.

Empathy

Understand the needs and motivations of people, in a personal, social and environmental context.

Strategy

Tailored strategies provide orientation and guidance within the design process and facilitates decision-making.

Curiosity

Explore new possibilities, take new perspective and learn from experiences. Actually, never stop learning, it is fun!

Valuable

Design and Strategy must be valuable for the user and the business to make a change and be impactful.

Open-minded

Listen and understand. Other perspectives help discover new and differentiating solutions.

Visual

Visualize ideas and thoughts whenever possible. It simplifies communication and promotes creative thinking.

Clients. Partners. Friends.

Nothing beats a great team, so let's join forces and be great.

From start till end. A big project is coming up that will drive the digital transformation of your company or your client. Maybe a service or e-commerce platform, a knowledge hub, a product staging, or the optimization of the digital strategy. I am happy to support you throughout the entire process.

A fresh perspective. The project is in full swing, but you experience a lack of expertise. Maybe the next steps are unclear, the right impulse is missing or there is a lack of wo*manpower. I'm happy to support you with UX consulting, workflow development, as a sparring partner or by tackling specific design tasks.

Relief. You’re running out of time and the project team lacks support for certain tasks within the design process. To meet deadlines and relieve the team, I’ll be happy to support you. From user research to information architecture and UX concepts to prototyping and user testing.

You're in best company.
I'm honored to work on ambitious digital products and services for great brands and companies together with strong digital agencies and brilliant minds.

Contact & Background

I can't wait to connect with you, see you soon!

My name is Mathieu Handouche and I take action as Freelancer in the field of User Experience Design & Digital Strategy. I'm based in Frankfurt am Main, Germany.