Brands that intensively care about their customers' experiences
are rewarded with sympathy and loyalty.
Analysis of the challenges and potentials. Analysis of the users, their behaviour, needs and goals through qualitative and quantitative research. Creation of vivid Personas (JBTD, User Stories, ...) Product & business analysis. Setting goals and refine requirements.
Schumacher Brand + Interaction or SYZYGY and well-known brands:
7+ years of experience, located in Frankfurt /Main
University of Applied Sciences Darmstadt (2013)
UX Management: Strategy & Tactics
Affordances: Designing Intuitive User Interfaces
User Research: Methods and Best Practices
German, English, French
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